About Us
The Chitkari Story
Chitkari is where tradition meets contemporary style! We’re all about promoting beauty with a purpose, bringing you handcrafted clothing that’s as sustainable as it is stylish. Starting with a dream of eco-friendly fashion, we’ve evolved to champion slow fashion on a global stage. Our unique handblock prints and natural dyes tell a tale of heritage and modernity. Rooted in Indian culture, we support local artisans, making sure every garment shares a story of craftsmanship and sustainability. Discover the magic of Chitkari!
Our Philosophy
At Chitkari, we believe dressing up is an emotion, a way to feel beautiful and express oneself. Fashion, to us, is a reflection of what you feel and desire. We aim to elevate beauty from a necessity to a powerful expression of individuality. Adding sustainability to this philosophy, Chitkari is dedicated to changing lives by empowering local artisans.
Every piece we create is a step towards slow fashion, showcasing exquisite crafts like Ajrakh, Kantha, and Dabu that epitomize Indian ethnicity. Our designs are a blend of style, elegance, and simplicity, ensuring that each garment not only looks good but also feels good.
Chitkari is your destination for sustainable, handcrafted apparel that tells a story of heritage and purpose. By choosing Chitkari, you are not just wearing a piece of clothing; you are supporting a movement that values tradition, empowers artisans, and promotes eco-friendly practices. We believe in fashion that respects the past and embraces the future, creating timeless pieces that are both beautiful and meaningful.